Type of bind: Paperback
Dewey Decimal Number: 658.8
EAN num: 9780030321030
ISBN number: 0030321034
Label: South-Western College Pub
Manufacturer: South-Western College Pub
Quantity: 1
Page Count: 384
Printing Date: July 26, 2001
Publishing house: South-Western College Pub
Sale Popularity Level: 1595250
Studio: South-Western College Pub
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Editor's Notes and Comments:
Product Description:
Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.
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Rated by buyers -
Clear explanations; ample charts, tables, and diagrams; and a writing style that's easy to read are what make this an outstanding marketing strategy textbook. The authors have thoughtfully devoted a chapter to business ethics. And there are some case studies conveniently located in the second half of the book.
Paul Francis Musgrave, author of Indispensable Marketing Strategies - How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits - Marketing Strategy Secrets for Profitable Small Business Management
Rated by buyers -
This text makes for very interesting, up to date reading. A great textbook for my Marketing Management Course. It is also excellent as the examples used are from some of the most recent times and so one is able to identify with the information. Two thumbs up!
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