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Type of bind: Hardcover
Dewey Decimal Number: 658.8
EAN num: 9780061151101
ISBN number: 0061151106
Label: Collins Business
Manufacturer: Collins Business
Quantity: 1
Page Count: 256
Printing Date: February 27, 2007
Publishing house: Collins Business
Release Date: February 27, 2007
Sale Popularity Level: 211100
Studio: Collins Business
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Product Description:
The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control.
In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded 'Punk Marketing'—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.
Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, 'branded' entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.
Punk Marketing is the very first shot—soon to be heard 'round the world—of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.
User popularity level:
Rated by buyers 
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OK, I have a problems with experts. I'm 28 years old and have been blessed to advance quickly in the agency business. Therefore, I have a unique view of people talking about Ys (I'm between X and Y).
The great thing this does is open the eyes of the masses that it's different nowadays. However, I truly believe that there is formulaic science behind all marketing. If it's chaos, then I'm out of a job (and lots of others).
Buy this and give (anonymously) to senior marketing professionals who are stuck in a rut.
Rated by buyers 
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This book rocks! The whole idea behind it is that marketing has changed for good, and what used to work doesn't anymore.
What does work is what Punk Marketing talks about. Be irreverent? Yes, if that's your style, and that's the way you deal with customers. Let your personality show? Yes (and what a concept) so your customers and prospects actually feel like there are real people in the business world.
And that's the way Punk Marketing has been written too. It not only gives great ideas and examples of ways to apply new marketing to the new realities of business today. It builds a relationship with the reader. Richard and Mark let their style and personality shine right through their writing. Not only do they have great stuff to say. But they say it in a way that makes you feel you're having a discusion about this stuff on your deck, talking with friends.
Like new marketing, they build a relationship with the reader that makes this book "work" like most other ones don't.
Rated by buyers 
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There is really nothing worse than claiming you are taking a radical, new, "punk" break-all-the-rules approach....it is another thing altogether to actually accomplish such a challenge. This book does not deliver what it promises. There is nothing new here - lots of good, basic, marketing 101 information here, but not much else. The authors throw in the occasional swear word to demonstrate how "edgy" this work is - and in so doing this and only this they really show their ignorance and complete lack of anything new, radical, or "punk". Decent enough review of basic principles so that you have not wasted your money if you bought this - but if you are looking for what they claim they have delivered in their own marketing - go somewhere else - you won't find it here.
Rated by buyers -
This book is SPOT ON! It's one of the best reads on what good marketing should be. Highly recommended.
Rated by buyers -
A very inspirational, new way of thinking for my generation and the subsequent wanna be marketer. I loved the summation of what is subsequent to come in the future of marketing. It sheds light on a new way of thinking that can open up a can of worms for those old innovators. Not everything is grey and white (or red) since those are the only colors in the book.
I loved the out of the box, heck out of the store the box is in kind of thinking that finally allows people to express themselves and defines the subsequent generation of marketing in this country. Yes, sex sells and people are sheep but this book can tell you why and can tell you how to get around that and create your own following. I find a chapter a day will keep your sanity when watching TV or being assaulted with pop-ups.
A great, inspirational read for any wanna be marketer or thinking of getting in this crazy business. Add it to your library today.
- One content consumer/wanna be marketer.
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