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Type of bind: Paperback
Dewey Decimal Number: 658.802
EAN num: 9780073529899
ISBN number: 0073529893
Label: McGraw-Hill/Irwin
Manufacturer: McGraw-Hill/Irwin
Quantity: 1
Page Count: 368
Printing Date: October 31, 2007
Publishing house: McGraw-Hill/Irwin
Sale Popularity Level: 21355
Studio: McGraw-Hill/Irwin
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Editor's Notes and Comments:
Product Description:
Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing�s cross/inter-functional relationships. The book�s strategic decision making remains the key strength of this text while separating itself from all the competitors. The 6th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition..
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