from: John Wiley & Sons, (UK)
Type of bind: Paperback
EAN num: 9780470034040
ISBN number: 0470034041
Label: John Wiley & Sons, (UK)
Manufacturer: John Wiley & Sons, (UK)
Quantity: 1
Page Count: 466
Printing Date: 2006-12
Publishing house: John Wiley & Sons, (UK)
Sale Popularity Level: 842987
Studio: John Wiley & Sons, (UK)
Editor's Notes and Comments:
Product Description:
Business Research is a truth-seeking function that gathers, analyses, interprets and reports information so that business decision makers become more effective. 'Research Methods for Business' is a new European business research methods book. The authors present a balance between quantitative and qualitative methods in an easy-to-read style, with plenty of relevant real world examples. This work includes key features such as: a new focus on qualitative methods with the inclusion of four new chapters; European examples; practical illustrations of business research techniques with examples from Europe; new cases at the end of each chapter based on business problems in Europe; the addition of a new co-author, Professor Mike Page, Dean of Rotterdam School of Management. Professor Page adds a Northern European perspective.
Find other books like this one:
