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Type of bind: Paperback
Dewey Decimal Number: 346.73048
EAN num: 9780471432333
ISBN number: 0471432334
Label: Wiley
Manufacturer: Wiley
Quantity: 1
Page Count: 240
Printing Date: December 29, 2003
Publishing house: Wiley
Sale Popularity Level: 92951
Studio: Wiley
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Editor's Notes and Comments:
Product Description:
Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in licensing intellectual property.
User popularity level:
Rated by buyers 
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This is a great summary of the essentials of Intellectual Property licensing. Even for attorneys, this is very useful because it takes several years in practice to encounter this many situations and solutions the book has described. I particularly liked the chapters on Licensing Strategies: the carrot and the stick, Royalties and Royalty Rates, and Negotiating the Deal. The Checklist of Patent License Terms is a very useful tool to daily practitioners of patent licensing. This book combines IP law with its unique business environment and suggests those unique strategies and practices. Recommend for junior to mid level IP attorneys, contracts professionals, paralegals, and licensing professionals. Great playbook on licensing.
Rated by buyers -
This book was a quick read yet chock full of important information about licensing. Even though i already work in the licensing industry, this book offered specific knowledge of contract terminology and negotiation strategy that i found useful.
Rated by buyers 
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This is a good guide for introducing someone to the subject. Like the title says, it's the essentials, giving the reader a foundation to come back to wherever the particulars of their situation might take them. It is a big plus that the book is surprisingly readable - Important given that the typical reader might have to read the book in order to develop an understanding of why they should have an interest in the subject.
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