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Type of bind: Hardcover
Dewey Decimal Number: 647.950688
EAN num: 9780471476542
ISBN number: 0471476544
Label: Wiley
Manufacturer: Wiley
Quantity: 1
Page Count: 640
Printing Date: March 15, 2005
Publishing house: Wiley
Sale Popularity Level: 28635
Studio: Wiley
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Editor's Notes and Comments:
Product Description:
Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. - Includes coverage of tourism marketing
- Features new material on marketing technology and it's implications in the hospitality industry
- Offers international coverage
- Provides new, applications approach to the discipline of marketing
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