Type of bind: Hardcover
Dewey Decimal Number: 647.0688
EAN num: 9780471708643
ISBN number: 047170864X
Label: John Wiley & Sons
Manufacturer: John Wiley & Sons
Quantity: 1
Page Count: 626
Printing Date: March 15, 2005
Publishing house: John Wiley & Sons
Sale Popularity Level: 1715486
Studio: John Wiley & Sons
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Editor's Notes and Comments:
Product Description:
Hospitality Marketing is the study of marketing theory, market segmentation and analysis, product and image development, sales planning, advertising, and public relations as it relates to the hospitality industry (hotels, tourism, foodservice, etc.).
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