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Type of bind: Paperback
Dewey Decimal Number: 302
EAN num: 9780521574273
ISBN number: 0521574277
Label: Cambridge University Press
Manufacturer: Cambridge University Press
Quantity: 1
Page Count: 224
Printing Date: March 13, 1997
Publishing house: Cambridge University Press
Release Date: January 12, 2008
Sale Popularity Level: 77074
Studio: Cambridge University Press
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Mothers and infants exchanging gleeful vocalizations, married couples discussing their problems, children playing, birds courting, and monkeys fighting all have this in common: their interactions unfold over time. Almost anyone who is interested can observe and describe such phenomena. However, scientists usually demand more than a desription--they want observations that are replicable and amenable to scientific analysis, while still faithful to the dynamics of the phenomena studied. This book provides a straightforward introduction to scientific methods for observing social behavior. The second edition clarifies and extends material from the very first edition, especially with respect to data analysis. A common standard for sequential data is introduced and sequential analysis is placed on firmer, log-linear statistical footing. The second edition is designed to work as a companion volume to Analyzing Interaction (1995). Because of the importance of time in the dynamics of social interaction, sequential approaches to analyzing and understanding social behavior are emphasized. An advanced knowledge of statistical analysis is not required. Instead, the authors present fundamental concepts and offer practical advice.
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This book is the best for those who are beginning to learn about observational methods. It's also a handy book for those who are observational "experts" as a quick reference.
Using examples from thier own research studies, the authors guide the readers through the development of a coding scheme, data collection techniques, and (initial) data analyses. Most importantly, the authors focus on observing behavioral interactions between people and not just behaviors from single individuals.
The text is written in clear and simple terms that even those with little background in research methods can understand.
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