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Type of bind: Paperback
Dewey Decimal Number: 658.5
EAN num: 9780130933737
ISBN number: 0130933732
Label: Prentice Hall
Manufacturer: Prentice Hall
Quantity: 1
Page Count: 367
Printing Date: July 18, 2002
Publishing house: Prentice Hall
Sale Popularity Level: 265487
Studio: Prentice Hall
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Editor's Notes and Comments:
Product Description:
For undergraduate/graduate courses in Entrepreneurship, Technology Commercialization, Technology Start-ups, and Management of Technology. This text presents a comprehensive look at the issues related to the commercialization of intellectual property, and contains three major themes that infuse all of the concepts presented: value creation, speed, and entrepreneurship. It enables students to understand different business models and processes, and teaches them how to successfully recognize opportunity and commercialize the intellectual property they develop. The book focuses on management, marketing, product development, and operations strategies that work in a high-tech environment.
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Rated by buyers -
This is a fun and easy to read textbook that should be useable by students as early as the senior grade in High School. Although education has yet to catch up with High-Tech in offering a curriculum that prepares those already living in technology clusters or in areas soon to become clusters; this type of book is a good example of where education needs to be. True, this is not the only type of worker or skill that will be needed even in those places, but this subject matter needs to be addressed and this book does a good job in that respect.
This book gives a good general description of 1) the value creation phase of a startup; 2) intellectual property; 3) basic startup finance; 4) the transition from startup to ongoing operations. What is not well covered are the general legal issues and writing the business plan. Even so a lot to digest for the startup beginner at any age.
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