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Type of bind: Paperback
Dewey Decimal Number: 808.066302
EAN num: 9780205449729
ISBN number: 0205449727
Label: Allyn & Bacon
Manufacturer: Allyn & Bacon
Quantity: 1
Page Count: 384
Printing Date: June 27, 2005
Publishing house: Allyn & Bacon
Sale Popularity Level: 275843
Studio: Allyn & Bacon
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Product Description:
This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information about media writing and the opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing--inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations--and covers all major areas of media, including the Internet. Its basic and practical approach make it an excellent text for an introductory writing course.
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Rated by buyers 
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This book has helped me tremendously in my class. I'm glad I bought it from Amazon b/c it was very affordable.
Rated by buyers 
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This is an interesting book. I am using it for my Writing for Mass Media class. The author puts at least 5-10 exercises at the end of each chapter for you to review the concepts which were talked throughout the chapter. Not really a sit down and read book, but does go over writing for media basics.
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