Books : New Masters of Flash: The 2002 Annual

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Author name: Hoss Gifford, Ross Mawdsley, Amit Pitaru, Jessica Speigel, Josh Levine, Mickey Stretton, Pete Barr-Watson, Brian Limmond, Chris Andrade, Marc Stricklin, Samuel Wan, Yugo Nakamura, Jonathon Gay, Gabriel Mulzer, Manny Tan, Jessica Spiegel

Books : New Masters of Flash: The 2002 Annual
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Used Price: $25.00
Third Party New Price: $119.98






Type of bind: Paperback
Dewey Decimal Number: 006
EAN num: 9781590592069
ISBN number: 1590592069
Label: friends of ED
Manufacturer: friends of ED
Quantity: 1
Page Count: 500
Printing Date: July 01, 2003
Publishing house: friends of ED
Sale Popularity Level: 2798448
Studio: friends of ED




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Editor's Notes and Comments:

Product Description:
Finally, friends of ED have produced a beautiful full colour companion to last years New Masters of Flash! Each New Masters volume delves deep into the heart of the year's most innovative Flash design and brings you the new New Masters' inspiration and technique. Building to form a unique collection of Flash Art, the New Masters series tests your Flash skills, offers inspiration and insight, while at the same time forms an in-depth chronicle of the best of motion graphics. New Masters: Flash Annual 2002 gives competent web artists inspiration on cutting-edge Flash design techniques, as well as serious tutorial information on how to build top class effects. The format builds on the best of the original best-selling volume, New Masters of Flash, while improving in such areas as generic customisable code examples. The talents, the inspirations and effects are all of the moment and represent the mature and expert deployment of the staggering new capabilities of Flash 5 ActionScript. This book offers immediate insight into the design approaches of 15 globally known designers. There is step-by-step deconstruction of cutting-edge design effects, both from the original designerís p.o.v, PLUS an editorial commentary. Included is a CD-ROM with animated tutorials and video interviews with authors. From the Publishing house Flash has upped the standard for web motion graphics and has been welcomed with open arms on account of its powerful new Actionscripting capabilities. Following on from the phenomenal sucess of New Masters of Flash, the Flash Annual will bring together a new collection of the hottest Flash design talents on the planet, all of whom have grabbed attention in the preceding year. From the Author The artists collected in New Masters: Flash Annual 2002 are a collection of the new wave of showcase web artists from across the world. They all have a worldwide following and a reputation for using their designs to push Flash 5 capabilities to new limits. About the Author The artists collected in New Masters: Flash Annual 2002 are a collection of the new wave of showcase web artists from across the world. They all have a worldwide following and a reputation for using their designs to push Flash 5 capabilities to new limits.



Customer Reviews
User popularity level:  out of 5 stars

Rated by buyers 4 out of 5 stars - very good for designers
this is not a actionscript book or a book that explains the features about the flash program. It's only a book that will give you an idea about how other designers (not masters that means a lot of years of experience) face their proyects and how they solve them. So it's very interesting if you want to know their process and some new tricks. I recommend it.



Rated by buyers 5 out of 5 stars - This book rules!
This is the coolest book I have ever seen, unlike any other book out there. Includes tutorials, background information, and more. If you love Flash, this book must be in your collection.



Rated by buyers 5 out of 5 stars - Great samples and inspiration
Code samples and tutorials from different Flash artists, including individual influences and perspectives. Some of the artists are way out there. The code is consistently understandable if you really spend the time with the tutorials, and you have a basic ActionScript knowledge. This book is cool.



Rated by buyers 5 out of 5 stars - The secret is in the code!
Plain and simple this book is about the code! Some of the authors have interesting perspectives (Brain Limond) but when it really comes down to it, who cares!

The real value of this book is knee deep in the minds of the people who wrote the actionscript for the tutorials.
Pick it apart, and get in to the head of each of these authors and there you will find the price of the book worth every penny you may have had to pinch to purchase this very expensive book.

The coding style that Erik Natzke talks about and demonstrates in this book is priceless.

So bottom line if your a actionscript junky and you got the IQ to dive into someone else's mind I just don't see how you could not love this book!



Rated by buyers 5 out of 5 stars - A must-have for your collection
The tutorials worked through in this book are really up close and detailed, and absolutely nothing is skipped: each chapter begins with instructions on what size to create your canvas, and finishes by telling you to export your final .swf file. In between you have not only detailed descriptions, but also loads of screenshots, and every line of ActionScript code file typed out. The book also comes with an accompanying CD containing not just every .fla used in the book, but also video interviews with some of the designers, and if the static printed screenshots in the book aren't enough for you, then just sit back and watch the amazing animated walkthroughs on how to build your movie in the application itself. So if you don't feel like lugging the massive 500+ page book around with you when you go somewhere, just pop the CD into your pocket and you've got everything you need.

The book continues in the fine tradition of its predecessor, but now, in response to user demands apparently, there is a brand new element to be found at the end of each chapter: Headnotes. This is a small section in which we are told how to expand the example we have just worked through, or how we can alter it slightly to get a totally different result. So if for example, the tutorial walks you through an effect that makes use of the cursor's X position to control a horizontal slide of some sort, the headnotes might suggest making use of both the X AND Y properties of the cursor to create an object that seems to rotate in 3D. It's things like this that mean the book is not just a set of 15 set, un-changeable effects that you can't do much with, without looking like you're ripping off the creator, which some people may mistakenly believe when merely skimming through the book. The headnotes invite your mind to look at the examples not as one complete contained effect, but rather one end result that was achieved by using a whole range of possible techniques within Flash, and that it is these individual techniques that your mind should be looking to and combining when wanting to create any other effects of your own.

Although this book is aimed at people who are "at the summit" and is written by some of the leading Flash designers in the world, it is a book that absolutely every Flash user (and a whole bunch of non-Flash users) of every skill level will enjoy immensely. The whole book is written in easy-to-understand terms, without ever once being patronising. This is not only an excellent book on how to learn to work with a fairly advanced level of Flash, but it is also an excellent standalone design book.

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